The Evolution of Subaru: A 50th Anniversary Celebration

From the creation of the Fuji Rabbit S-1 back into 1967 to where the company is now, a lot has changed for Subaru over the years. With new model releases, plenty of milestones along the way and a continued commitment to excellence through it all, there is plenty to celebrate as we arrive at the 50th anniversary benchmark. The team at Placer Subaru is proud to be a part of it all, and has a look back at some of the major developments up to this celebratory point.

Highlights of Model Releases

From the late 1960s to now, a lot of popular vehicles have been introduced for the Subaru lineup. There was the FFI back in 1969, as the first front-wheel drive vehicle from Japan delivered. Then came the Subaru 4WD Wagon in 1975, another vehicle featuring a very unique design. The 1987 Justy distinguished itself as the only car in the United States with electronic continuously variable transmission at the time, with the 1989 Subaru Legacy and 1993 Subaru Impreza unveilings highlighting important things to come.

Flash forward to the late 2000s, and the brand really began to take off. The 2009 and 2010 Motor Trend SUV of the Year Awards respectively went to the Subaru Forester and Outback, as accolades of this level now have become the norm instead of the exception.

Sales Achievements and More Milestones

With one million Subaru models sold in the United States in 1983, Subaru has enjoyed record sales for an incredible stretch of 2009 to present day. The Subaru Love promise launched in 2014 as a campaign to connect with local organizations, community efforts and positivity, as Subaru continues to find innovative ways to both grow and evolve.

Come celebrate the 50th Anniversary of Subaru with our team here at Placer Subaru today by reaching out over the phone or stopping into our showroom to chat about some of your favorite moments or memories. We would love to share some of our firsthand experiences, and discuss whatever is on your mind.